![]() Step Four: Choose your desired dimensions while maintaining the aspect ratio and save your image Step Three: Select Define custom dimensions How to resize images in the Windows Photos App Step One: Select the three dots icon in the top right of the screen This puts less strain on the web page while loading for users, increasing your load time, and subsequently increasing your conversions. The goal is to guess the final size of the image as closely as possible so that you can make your image that size before uploading it. If it’s an icon in a row of 5 other icons, it should be even smaller. If it’s only taking up half of the page, it shouldn’t be more than maybe 1000px wide. If you have an image that’s ready to go live on your site, there’s one question that you should ask yourself: How big is this image going to be on my web page? However, this usually isn’t the case, so we’re going to discuss ways to compress images before and after they’ve been uploaded. In an ideal world, you’ll be compressing your images before uploading them to your site. Neil Patel goes more in-depth on this topic on one of his blog posts. At Google, we aim for under a half second.” “2 seconds is the threshold for ecommerce website acceptability. Without getting too in-the-weeds about why load speed is important, here’s a quote directly from a Google employee regarding the topic. The larger the size of the original image, the longer it takes for the browser to do this. Instead, the browser has to find the image file, check the size that it’s going to be displayed on your specific screen, and size it down to that size. However, loading the images in this way isn’t as easy as it sounds. When you visit a site for the first time, your browser has to load all of the images and content on the page to show you. We recommend only using GIF format for animated graphics, but the file size can get a bit out-of-control for longer animations. We also recommend that your logos and icons be saved in PNG format so that they can be easily edited in Photoshop or Illustrator later on.Ī GIF (Graphics Interchange Format) can be used for still images or animated graphics. The file sizes are typically larger for the better functionality, but nothing that should hold you back from uploading your image to the web. If your image has a built-in drop shadow, transparent background, or any other form of transparency, it’s going to be your best bet. This should be your go-to file type unless your image needs transparency, is an icon or logo, would need the colors changed in the future, or is animated in some fashion.Ī PNG (Portable Network Graphics) is the transparency file type. Be careful, though, because too much compression of a JPG over and over again can lead to less-than-attractive, grainy photos. It works well for photographs because it can easily support millions of colors in a small, compact file size. JPG (Joint Photographic Experts Group) is the most commonly used image file type in the world. We like to keep it simple with our file types, so we recommend sticking with the basics – JPG/JPEG and PNG. What Is the Best Image File Type for Websites? That’s exactly what we’re going to go over in this tutorial: how to compress images for your site before uploading them, how to compress them if they’re already on your site, and the best file types to use for your website. Compressing your images to a reasonable file size is a big part of this. Site load speed is especially important to Google and other search engines, so you should be doing everything you can to keep your site moving at a brisk pace.
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